A Financial Plan is not a sprint, this marathon lasts a lifetime

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Rio 2016: Goal setting is not just about numbers

With the Olympics in Brazil upon us, there are obvious analogies to be made between the culmination of a top athlete’s goals and the personal goal setting that should be part of a well constructed financial plan.

Goal setting for athletes is not simply a matter of setting a target for a personal best and trying to achieve it. Goals are often subdivided as process, performance and outcome goals. And just as in athletics, goals should form an integral part of any financial plan, and categorised accordingly.

Financial Planning is about much more than simply having £X at a specified date in the future. Yes, a measurable target (an outcome goal) is important, but on its own doesn’t mean very much. A financial plan should also be about lifestyle – what is it that you want to achieve in life? Why is that important to you? What does having money actually mean to you, and to your wider family?

Essentially a financial plan is like a roadmap, that will guide you through life’s journey, with measurable targets along the way. It should take into consideration “what if” scenarios, and cater for the unexpected. For example, what if I lost my job? What if we needed to bail out one of our children? What if we decided we wanted to buy a property abroad? What if the stockmarket crashed?

Equally, as financial planners, we need to think about reducing risk – rather like an athlete ensures that they warm up and warm down properly to reduce the chance of injury. For someone saving towards their eventual retirement, “What ifs” can be insured through income protection insurances, life cover, and critical illness cover for example.

Whatever stage an investor is at, risk can be reduced by diversifying investments – in other words, avoid putting all your eggs in the same basket. Here in Aberdeen for many years, investing in property was seen by some as having no possible downside – prices just went up, year in year out and buy-to lets were easy to rent out. The last couple of years have provided a sharp reminder that there are no guarantees.

Athletes also have to expect the unexpected and hopefully have a plan to deal with it. Trying to second guess what may happen is fraught with danger. As an example at the time of writing, one month on from the Brexit vote, the FTSE is 6% higher than the day before the unexpected result. With the benefit of hindsight, selling out of equities in June would therefore have been the wrong thing to do, but many would have predicted the opposite.

A financial plan, just like an athlete’s career is not just a destination but also a journey. Circumstances change and a plan needs to be regularly reviewed and flexible enough to cope with all life throws at it.

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Top award at New Model Adviser Awards

We are delighted to announce we have won the New Model Adviser Award for Scotland & NI 2019, for the third consecutive year. More details can be found on the link below.

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